GSW and Blue Diesel have become one.

We’ve joined forces to build human connections through brand experiences that improve healthcare outcomes.

Deep in multichannel design, Blue Diesel powers personal connections and individual experiences.

GSW Worldwide uncovers human insights that lead to building connected and relevant brands.

Do you want the first look inside our new company?

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What We Do.

Better health experiences drive better outcomes.

We understand that all of us — patient, provider, professional — are people first. Imperfect humans with frailties, irrational motivations and busy lives.

Fueled by powerful human insight, we go beyond art and copy to create work that is connected and participatory. We design products, tools, and events that create memorable and measureable brand experiences — actively engaging people in the real world.

We bring the belief-shaping, behavior-changing, let’s-connect-everyone power of marketing to build new kinds of health experiences.

How We Think.

We are endlessly curious.

We listen to individual stories and soak up cultural nuances. We dig through primary research and debate their implications. And we point the way to the trends that will change how we live and work.

Here’s just a peek into what we’re thinking about and talking about right now.

  • Our Magazine

    UP:ROOT is our insight magazine about how brands can create meaningful connections with people.

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  • Top Trends

    We stay connected to the frontlines of healthcare, which means we have insight to share.

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  • Recent Press

    We’re proud to be a go-to source for healthcare reporters looking for a POV on everything from brand experience to gaming.

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UP:ROOT

From changes in the practice to unmet needs in the living room, we go deep into the healthcare landscape to find new ways to help humans choose to be healthier humans. UP:ROOT is written by some of our most talented strategists, creative directors, planners, project managers and digital and social media experts. Oh, and a few of our agency execs too. Here are our two most recent issues:

Slideshare

Our innovation and strategy teams are always cheffing up new perspectives on what’s changing in our industry and how those shifts should fundamentally change our work. You’ll find fun looks into how people really use technology (What became the fastest- selling electronics device ever in 2010? Hint: It’s not the iPad), as well as deep dives into how changes in the pipeline are dramatically changing the frontline. Check out a few of our favorites:

Digital Trends: Our third annual report on our world, our industry and our opportunity
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Social Health: Building on the blockbuster success of our social boot camp, this “201” takes social health to the next level
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Transforming Healthcare Marketing: Borrowing the principles of the pipeline to power the frontline
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Press

You can find big ideas from our team’s thought leaders in bylined articles, on podiums and throughout front-page coverage in our favorite magazines. They each have deep subject matter expertise in areas like brand building, insight mining, technology, big data and measurement. Even better — they know how to simplify it for the rest of us. Here are a few of our recent articles:

Mobile — the device powering the next big evolution of human health behavior
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Game on: Improving adherence and Wellness
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How Google’s knowledge graph will reshape healthcare search
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GSW Worldwide and National Bone Health Alliance partner to create Cast Mountain to help ‘break’ stereotypes
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Contact Us.

Let’s build unforgettable together:

For general inquiries, call us at 614-848-4848.

For new business inquiries, please ask for Beth Schieber.

Prefer email?

Join our Team.

Sound like you?

Then we can’t wait to talk more. You can see all of our current opportunities on this big corporate form.

http://www.inventivhealth.com/jobs_people

(Human hint: Click Jobs, then Communications << it’s under inVentiv Health Commercial)