GSW Worldwide

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11.15.10

GSW Worldwide Honored at CLIO Healthcare Awards

GSW Worldwide Honored at CLIO Healthcare Awards

Leading Global Agency Takes Home Two Awards

COLUMBUS, Ohio –November 15, 2010– GSW Worldwide, an inVentiv Health company and one of the largest healthcare advertising agencies in the world, was awarded silver and bronze honors at the second annual 2010 CLIO Healthcare Awards, an extension of The CLIO Awards, one of the world’s most recognized award competitions for advertising, design and interactive media. The awards were announced on November 12 in New York City.

GSW Worldwide was nominated in three categories for direct to professional communications: direct mail, poster, and print. The agency won two awards for Dyax Corporation’s Kalbitor®, “When the Body Attacks Itself,” taking home silver in the poster category (Throat, Stomach and Hand campaign) and bronze in the print category (Throat). The award-winning campaign shows gripping images of human hands attacking the throat, stomach and hand, emulating the pain felt when an individual who suffers from hereditary angioedema suffers an attack.

“The CLIO Healthcare Awards is one of the world’s most recognized award competitions for advertising, and we feel honored to be among the best talent and creativity from around the globe,” said Bruce Rooke, chief global creative officer. “The work being created in the healthcare field makes me proud to be a part of it. Fortunately for GSW Worldwide, we have clients who trust us and give us the freedom to express our creativity despite being a highly regulated industry.”

This year’s awards mark the second year in a row that GSW has received honors from the CLIO Healthcare Awards, which began in 2009. The CLIO Healthcare Awards are produced by Nielsen Business Media, a part of The Nielsen Company, a leading global and media information company. For more information about the CLIO Healthcare Awards, visit www.CLIOHealthcare.com.

About GSW Worldwide

GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in 18 major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information visit http://www.gsw-w.com

11.08.10

Stonefly Communications Group Joins GSW Worldwide

Stonefly Communications Group Joins GSW Worldwide

Agency Adds Retail and Consumer Packaged Goods Expertise to GSW’s Global Offering

COLUMBUS, Ohio –November 8, 2010– GSW Worldwide, an inVentiv Health company and one of the largest healthcare advertising agencies in the world, today announced that Stonefly Communications Group, a sister company within inVentiv Health, will become part of their organization.

“We have great respect for Stonefly’s customer insight mining experience, patient-focused marketing capabilities, and their reach and experience in the retail world,” said Joe Daley, president of North American operations at GSW Worldwide. “Bringing their resources under the GSW umbrella will deepen and enhance solutions for our clients and their brands.”

Under the leadership of John Racik, Stonefly, which specializes in patient-centered, insight-driven healthcare advertising, has brought comprehensive strategic and creative solutions to a diversified group of clients, including Abbott Nutrition, Abbott Nutrition International, Endo Pharmaceuticals; Health Mart pharmacies, and Proctor & Gamble.

“We are proud of the innovative work we’ve done for leading healthcare and consumer clients, and we are very excited to bring that entrepreneurial spirit into GSW Worldwide,” commented Racik, president and CEO of Stonefly. “GSW provides us with the critical mass of more than 1,000 talented and passionate colleagues across 25 offices in 18 countries. This will broaden our thinking even further.”

Racik will become Group President of strategic business teams for GSW Worldwide and will serve on GSW’s executive leadership team.

Stonefly will retain its brand and its office location in Columbus, Ohio.

About GSW Worldwide

Headquartered in Columbus, Ohio, GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in 18 major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information visit http://www.gsw-w.com

10.21.10

inVentiv Health Agencies Win Big at MM&M Awards

inVentiv Health Agencies Win Big at MM&M Awards

Blue Diesel, Chamberlain Healthcare Public Relations, GSW Worldwide, and Ignite Health Take Home Awards

SOMERSET, NJ, October 21, 2010 – Four companies within inVentiv Health were recognized with top honors at the 2010 Medical Marketing & Media Awards, held in New York City on October 12. Blue Diesel, GSW Worldwide, and Ignite Health each received Gold awards, and Chamberlain Healthcare Public Relations received a Silver award at the ceremony.

The MM&M Awards, sponsored by the publication Medical Marketing & Media, recognize exceptional creativity and marketing effectiveness in the healthcare sector. Winners are selected by an independent panel of experts drawn from the fields of marketing, media and advertising.

“We are thrilled to be recognized by MM&M for the expert solutions inVentiv provides our clients,” said Bill O’Donnell, President and COO of inVentiv Communications. “Our agencies continue their leadership in the healthcare communications field, and we are excited that Blue Diesel, GSW Worldwide, Ignite and Chamberlain were honored with MM&M Awards for their expertise and creativity in this arena.”

Blue Diesel, one of the nation’s leading marketing communications companies, was recognized with a Gold award in the category of Best Interactive Initiative for Healthcare Professionals, for its work with Johnson & Johnson for the Ethicon Biosurgery Tablet PC and Mobile Initiative.

GSW Worldwide, one of the largest healthcare advertising agencies in the world, was honored with two Gold awards at the ceremony including Best Individual Print Advertisement for the launch of Dyax’s ‘When the Body Attacks Itself’.

Ignite Health, a leading marketing agency that specializes in patient-centric health communication for the life science industry, was honored with a Gold award in the Best Use of Social Media category for their work on FDASM.com.  FDASM was an open community built for the entire healthcare communication industry to help foster collaboration, conversation, and education regarding the FDA policies and regulations for use of the Internet and Social Media to promote FDA-regulated medical products.  This was the first year that MM&M gave an award for best use of social media.

Chamberlain Healthcare Public Relations, a leading healthcare public relations agency, received a Silver award in the same category for their work with Boehringer Ingelheim on ‘Making Sense of Diabetes’.

About inVentiv Health

inVentiv Health, Inc. is a leading, global provider of data-driven, outsourced solutions to the pharmaceutical, life sciences and healthcare industries. inVentiv’s full suite of marketing, sales, clinical development and post-approval solutions drive speed and effectiveness across all phases of the product lifecycle, leading to quicker development and superior results throughout product launch and commercialization. inVentiv’s client roster consists of more than 350 leading pharmaceutical, biotech, life sciences and healthcare payer companies. For more information, visit www.inventivhealth.com.

04.28.10

GSW Worldwide Unveils Revamped Website

GSW Worldwide Unveils Revamped Website

Launches Blog: Brand Liberators

COLUMBUS, Ohio –April 28, 2010– GSW Worldwide, an inVentiv Health company (NASDAQ: VTIV) and one of the largest healthcare advertising agencies in the world, recently launched a revamped website (www.gsw-w.com) and blog called Brand Liberators.

The website (www.gsw-w.com) features a bold three-dimensional (3-D) character collage that represents the many talented people behind the agency brand.  The fun-to-use movable elements of the composite character click to video interviews of Brand Liberators and take the user on a visually-appealing journey of testimonials, client work, capabilities and offerings, and give a look inside the agency’s deep global footprint.

A new feature to the site is the agency’s blog, Brand Liberators (www.brandliberators.com). Launching today, the blog discusses what it takes to propel brands to the next level, sharing ideas on overcoming obstacles to think big and bring breakthrough ideas to life. The reader will find examples of innovative healthcare marketing, new ideas on how to knock down road blocks, and out-of-category examples to learn from.

“We’re excited to establish a presence where we can invite participation and connect within a community to broaden the conversation, elevate ideas, and hopefully generate value through collective sharing,” said Phil Deschamps, president and CEO of GSW Worldwide. “This is a welcome way for us to show what it means to truly live our brand and join with other like-minded brand liberators.”

The functionality of the site, a combination of progressive flash technology and a mobile web browser that supports the latest web standards — including HTML5, CSS3, and JavaScript, makes the site easy to use and flexible for optimization.

Join the conversation at:  www.brandliberators.com

 

About GSW Worldwide

Headquartered in Columbus, Ohio, GSW Worldwide is one of the largest healthcare advertising agencies in the world with offices in 14 major global markets. Named 2008 “Most Creative Agency” by Med Ad News, GSW Worldwide provides liberating ideasSM that generate new energy around products, build stronger connections with customers and create leadership brands. For more information about GSW Worldwide visit www.gsw-w.com.

About inVentiv Health

inVentiv Health (NASDAQ: VTIV) is the leading provider of commercialization and complementary services to the healthcare industry globally. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its four core business segments: inVentiv Clinical, inVentiv Communications, inVentiv Commercial and inVentiv Patient Outcomes. inVentiv Health’s client roster is comprised of more than 350 leading pharmaceutical, biotech, life sciences and healthcare payor companies, including the top 20 global pharmaceutical manufacturers. For more information, visit www.inventivhealth.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks that may cause inVentiv Health’s performance to differ materially. Such risks include, without limitation: changes in trends in the pharmaceutical industry or in pharmaceutical outsourcing; our ability to compete successfully with other services in the market; our ability to maintain large client contracts or to enter into new contracts; and, our ability to operate successfully in new lines of business. Readers of this press release are referred to documents filed from time to time by inVentiv Health, Inc. with the Securities and Exchange Commission for further discussion of these and other factors.

04.23.10

GSW Worldwide Honored by Med Ad News

GSW Worldwide Honored by Med Ad News

Agency Receives Two Manny Awards

COLUMBUS, Ohio–April 23, 2010–GSW Worldwide, an inVentiv Health company [NASDAQ: VTIV] and one of the largest healthcare advertising agencies in the world, recently was awarded two Manny Awards by Med Ad News, one of the leading publications in the healthcare marketing industry. The awards were presented last night in New York City at the annual Manny Awards, a competition that recognizes excellence among healthcare advertising agencies.

GSW Worldwide was honored in the Best Interactive Physician Campaign category for their work with Takeda’s ULORIC on “Goutberg Adventure,” an educational tool that reveals facts through game play about ULORIC’s gout indication. The edutainment game randomly quizzes users while utilizing ULORIC’s branded submarine and goutberg crystals to add an element of skill and excitement. The game was brought to life with Flash and 3D modeling software.

Pink Tank, the agency’s specialty division that focuses on women and health, won Best Self-Promotion for knowher.com. The fun and easy-to-use site (www.knowher.com) reflects Pink Tank’s specialized offerings and ability to find the affinity point that resonates with a woman and her healthcare provider, while also providing information about strategic consulting services that recognize future trends and emerging brand opportunities for clients who want to reach women consumers.

“We are honored to be recognized by Med Ad News for these awards,” said Phil Deschamps, president and CEO of GSW Worldwide. “GSW has the distinct privilege of working with many great clients around the world who allow us to think big and liberate their brands. These achievements would not be possible without their trust and support, and the incredible dedication of our talented employees.”

GSW was also a finalist for Best Interactive Patient Campaign and Best Consumer Campaign.

About GSW Worldwide

Headquartered in Columbus, Ohio, GSW Worldwide is one of the largest healthcare advertising agencies in the world with offices in 13 major global markets. Named 2008 “Most Creative Agency” by Med Ad News, GSW Worldwide provides liberating ideasSM that generate new energy around products, build stronger connections with customers and create leadership brands. For more information about GSW Worldwide or its marketing to women division, Pink Tank, please go to www.gsw-w.com.

About inVentiv Health

inVentiv Health (NASDAQ: VTIV) is the leading provider of commercialization and complementary services to the healthcare industry globally. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its four core business segments: inVentiv Clinical, inVentiv Communications, inVentiv Commercial and inVentiv Patient Outcomes. inVentiv Health’s client roster is comprised of more than 350 leading pharmaceutical, biotech, life sciences and healthcare payor companies, including the top 20 global pharmaceutical manufacturers. For more information, visit www.inventivhealth.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks that may cause inVentiv Health’s performance to differ materially. Such risks include, without limitation: changes in trends in the pharmaceutical industry or in pharmaceutical outsourcing; our ability to compete successfully with other services in the market; our ability to maintain large client contracts or to enter into new contracts; and, our ability to operate successfully in new lines of business. Readers of this press release are referred to documents filed from time to time by inVentiv Health, Inc. with the Securities and Exchange Commission for further discussion of these and other factors.