GSW Worldwide

Newsroom
04.26.12

2Million2Many Campaign Launched to Raise Awareness and Advance Prevention of Osteoporosis

2Million2Many Campaign Launched to Raise Awareness and Advance Prevention of Osteoporosis

GSW Worldwide and National Bone Health Alliance partner to create Cast Mountain to help “break” stereotypes

COLUMBUS, Ohio –April 26, 2012– GSW Worldwide, an inVentiv health company and one of the largest healthcare advertising agencies in the world, has announced a partnership with the National Bone Health Alliance (NBHA) to develop 2Million2Many, a national campaign aimed to raise awareness about the connection between osteoporosis and broken bones and to advance the NBHA’s 20/20 vision to reduce the rate of osteoporosis-related breaks 20 percent by the year 2020.

Osteoporosis is an invisible, passive and grossly undertreated condition that robs people of independence and even life. The 2Million2Many campaign was created to disrupt the complacency of both consumers and healthcare professionals toward osteoporosis and specifically to activate women and men as young as 50 to get follow up testing when they break a bone.

“Every year, there are 2 million broken bones caused by osteoporosis. And yet only 2 in 10 get a follow up test or treatment for osteoporosis,” said Marcee Nelson, co-creator of the campaign at GSW Worldwide.  ”We need to help people visualize this impact, and to make it relevant to them now, while they can do something to prevent it.”

The campaign, which will include print ads, a microsite (www.2million2many.org), PSA and a documentary, was designed to “break” three things: The news about the huge number of osteoporotic breaks in this country each year; the stereotype of osteoporosis as a disease of little old ladies; and the pattern of treatment where breaks are treated in ER or Urgent Care with only 20% getting follow up testing or treatment.

“More than 40 million Americans either live with or are at risk for developing osteoporosis. It is critical to remind consumers and healthcare professionals that a bone break after the age of 50 can be a sign of osteoporosis. Often, the urgency around the trauma of breaking a bone ends with immediate treatment, the setting of a cast,” said David Lee, MPA, Director of the National Bone Health Alliance. “That’s the dynamic we’re out to change with the 2Million2Many campaign.”

Cast Mountain, which is constructed with fiberglass casts and resin, is a 12’ x 12’ x 12’ structure that represents the 5,500 broken bones that happen in one day, and weighs 2,500 pounds. The Ohio State University Orthopedics Department at Carepoint East donated their time to help create the casts.

Cast Mountain will launch at the National Osteoporosis Foundation’s International Symposium on Osteoporosis, taking place on April 25-28, 2012 in Orlando, Florida.

About the National Bone Health Alliance

Established in 2010, the National Bone Health Alliance (NBHA) is a public-private partnership that brings together the expertise and resources of its member organizations to collectively:  promote bone health and prevent disease; improve diagnosis and treatment of bone disease; and enhance bone research, surveillance and evaluation. NBHA’s 42 member organizations, along with liaisons representing four government agencies, are working together to bring about a shared vision: to improve the overall health and quality of life of all Americans by enhancing their bone health. . For more information on the NBHA, visit www.nbha.org.

About GSW Worldwide

GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in several major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information visit http://www.gsw-w.com.

###

04.12.12

GSW Worldwide Hires Search and Social Expert

GSW Worldwide Hires Search and Social Expert

DeShazer to Lead Agency’s Growing Search, Social and Analytics Capabilities

COLUMBUS, Ohio –April 12, 2012– GSW Worldwide, an inVentiv Health company, and one of the largest healthcare advertising agencies in the world, announced it has hired Ryan DeShazer as Vice President of Search and Social to lead the agency’s efforts in these critical areas of digital communications.

According to Jeff Stauffer, Senior Vice President, Director of Digital Operations, the addition of DeShazer strengthens the agency’s commitment to staying ahead of the game in search and social for healthcare and pharmaceutical companies. “Search and social continue to grow as significant marketing opportunities and we are lucky to have such a high-level industry thought leader joining us. Ryan brings the expertise and knowledge we need to continue growing this side of our business and really lead our clients in maximizing these dynamic channels.”

DeShazer will work out of the Columbus, Ohio, office, but will assist teams across all the GSW locations (US and global). He will additionally partner with InVentiv Health media group to help grow these capabilities across each of the inVentiv Communications agencies worldwide.

DeShazer comes to GSW from gyro in Cincinnati, where he spent nearly five years installing and building its digital capabilities. He has experience with world-renowned brands including BP, Canon, Fidelity Investments, Motorola, NFL, Pitney Bowes, SAP, Siemens Enterprise, UPS and VMware. While at gyro, his work was twice recognized by the Business Marketing Association for its excellence in the field with back-to-back BMA B2 Awards of Excellence in search marketing. In 2010, DeShazer was awarded Honorable Mention in the prestigious ClickZ Connected Marketing Awards for Best Use of Search Marketing.

DeShazer is recognized as an industry leader in digital marketing, and authors a weekly column for MediaPost on search marketing and analytics. He is currently working on a book, Subject to Search, due for release Q4 2012.

About GSW Worldwide

GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in 18 major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information visit http://www.gsw-w.com

###

11.29.11

Gerbig, Snell/Weisheimer & Associates (GSW) Co-Founder Bob Gerbig Dies

Gerbig, Snell/Weisheimer & Associates (GSW) Co-Founder Bob Gerbig Dies

Advertising Visionary Created What is Now One of the World’s Largest Healthcare Agencies

Columbus, OH-November 29, 2011–GSW Worldwide today announced the news that Robert L. (Bob) Gerbig, the visionary co-founder and former CEO of Gerbig, Snell/Weisheimer & Associates (GSW), has died at 66.

“Bob was a close friend and a mentor to me for many years — Someone whose advice I often sought after throughout my career,” said Blane Walter, Vice Chairman of inVentiv Health, the now parent company of GSW Worldwide. “He was not only a consummate professional and visionary, he was a great friend and family man. Bob’s drive not only spearheaded innovative practices, he forever changed the industry by proving that an advertising agency does not need to be based in New York or Chicago to be successful.”

As the co-founder of what is today one of the world’s largest healthcare advertising agencies, Bob began his career in pharmaceuticals in 1969 with Marion Merrell-Dow, Inc., where he held various positions in sales, marketing and merchandising. He then moved to Abbott Laboratories, Ross Products Division, where he became the youngest product manager in the company. Four years later he was promoted to director of pharmaceutical product management. Although his career was on the fast track, Bob’s true ambition was to be an entrepreneur. In 1977, he left Abbott and teamed with Rick Weisheimer and Chris Snell to establish Gerbig, Snell/Weisheimer & Associates (GSW) in Columbus, Ohio.

“Bob’s remarkable drive, passion and uncompromising expectations for excellence in everything we do at GSW Worldwide  were the original touchstones that have fashioned an unprecedented success in the healthcare advertising industry and still today fuels our unique, entrepreneurial spirit,” said Joe Daley, president of GSW Worldwide. “We are deeply saddened by the news but are immensely proud to carry on Bob’s legacy and his GSW namesake.”

Throughout his career, Bob’s contributions to the community have been numerous. Among his many volunteer roles, he has served on the board of directors for The James Cancer Hospital and Solove Research Institute and the Columbus Association for the Performing Arts.

He was the business and industry chairman for the Central Ohio Heart Association, a member of the Center of Science and Industry’s (COSI) leadership campaign committee and long-time founding director of Cardinal Health.

In 2000, Bob co-founded the Gerbig, Snell/Weisheimer Healthcare Initiative (known as GRACE), a not-for-profit program to help provide prescription medications and healthcare services to senior citizens who cannot otherwise afford them. GRACE has donated more than $1 million to charities throughout the country that provide healthcare services for seniors in need.

The First Lady of Ohio Karen Kasich, who worked for Mr. Gerbig for several years, shared the following statement: “Bob lived large, and he loved larger. For the Governor and me, he was like one of our Great Lakes: so calm on the surface, but so deep below. In our 14-year relationship, Bob went from being my boss, to being my mentor, to being one of my closest friends and confidants.  And John counted Bob as one of his biggest encouragers. But the most important thing I could tell you about Bob is that he loved his family dearly. Whenever we were together, they were all he could talk about. I will miss him immensely.”

Despite his retirement in 2000, Mr. Gerbig’s legacy of innovation and entrepreneurialism has been carried on by his successors. Today, as part of inVentiv Health, GSW Worldwide is one of the largest healthcare advertising agencies in the world.

###

11.11.11

GSW Worldwide’s Bruce Rooke Recognized with CLIO Healthcare Lifetime Achievement Award

Agency’s CCO Honored for his Impact on the Healthcare Industry

Columbus, OH-November 11, 2011–GSW Worldwide, an inVentiv Health company and one of the largest healthcare advertising agencies in the world, today announced that Bruce Rooke, Chief Creative Officer, recently was recognized at the annual CLIO Healthcare Awards with the first-ever Lifetime Achievement Award.

Since joining GSW in 2002, Mr. Rooke has played an active role in establishing the agency’s global practice, including the institution of such innovative methods as the Global Creative Wave. Under Rooke’s creative direction, GSW expanded from one office in Columbus to three U.S. and a dozen international offices.

Perhaps Bruce’s most notable campaign at GSW was the launch of a healthcare industry first: a promotional tie-in with Roche/Tamiflu with the major motion picture release of Warner Bros’ “Happy Feet” which earned numerous awards including the Yahoo! Big Idea Award for Best Integrated DTC Campaign. This was the first pharmaceutical tie-in with a major motion picture.

“Bruce is a big thinker and a dreamer and is bored with the routine, the expected,” said Joe Daley, president of GSW Worldwide. “What I love about Bruce is that he has no patience for what’s been done before. It’s that type of fearless energy that drives great agencies and takes us to places we have never been before. We couldn’t be happier for Bruce, his accomplishments and such well- deserved recognition from the CLIOS, one of the most recognized and respected award competitions in the world.”

Prior to joining GSW, Rooke worked at J. Walter Thompson in Detroit for 16 years where, as ECD, he managed WPP’s largest account, (Ford) and led the successful Ford “No Boundaries” campaign featuring Bill Ford. In addition, he served as EVP for JWT Worldwide and sat on the Worldwide Creative Council for JWT and WPP Group. He worked on many other nationally-recognized brands including Jaguar, Goodyear, Shell, Bosch and White Castle.

Mr. Rooke accepted his award on November 10 at the 3rd Annual CLIO Healthcare Awards ceremony at the historic Paris Theater in New York City.

About GSW Worldwide

GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in 18 major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information visit http://www.gsw-w.com

###

09.20.11

The Well @GSW Wins Assignment for Colief® Infant Drops

Health & Wellness group to develop consumer and professional advertising campaign

 COLUMBUS, Ohio – September 20, 2011 – The Well @GSW, the consumer health and wellness group of GSW Worldwide, an inVentiv Health company and one of the largest healthcare advertising agencies in the world, announced they have been selected by Crosscare Inc. to develop the consumer and professional advertising campaign for Colief® Infant Drops, the first clinically-proven product on the market for colic.  

Colief® breaks down the lactose in a baby’s usual milk, making it more digestible. Already the #1 colic remedy in the United Kingdom, Colief® is now available in the United States.

“While lactase enzymes have long been available to children and adults with lactose intolerance, no such infant product has been available in the U.S. until now,” said Scott Page, managing director and founding partner of The Well @GSW. “We are eager to leverage our experience and skills to support Crosscare in providing such a quality, proven product that can offer comfort to those who suffer from colic which impacts millions of infants and parents worldwide.” 

The Well @GSW will provide advertising, direct mail, content curation services, and mommy blogger outreach as part of its social media strategy. The account will be based in GSW Worldwide’s Columbus office.

Under the tagline “Less Colic. More We Time,” Crosscare’s mission is to support real mothers and real families that are disrupted by a very real infant condition, colic. “We Time,” is about reclaiming the joy between families and their colicky newborns.

Research has shown that in 38% infant colic cases can be attributed to a temporary insufficiency of the lactase enzyme, which naturally breaks down milk-sugar lactose in the intestine. Without sufficient lactase enzyme, the undigested milk-sugar from breast milk and formula gets broken down in the bowel, producing lactic acid and hydrogen gas – which make for an uncomfortable baby.

“The product already has been used and proven successful for treating colic in the UK and Ireland so we’re thrilled to have the opportunity to launch in the US,” said Jonathan J. Tierney, chief executive officer of Crosscare Inc. “We look forward to working closely with the team at The Well @GSW to support the success of Colief® in the United States so that we can continue helping infants suffering from colic conditions and reduce the number of crying babies.”

Clinical studies have shown that the hours of crying may be greatly reduced (up to 45%) when babies are fed their usual milk treated with Colief® Infant Drops.

Colief® Infant Drops are sold exclusively at CVS/pharmacy®. For more information about Colief® visit www.Colief.com.

About The Well @ GSW

The Well @GSW is a diverse group of more than 50 strategists, innovators and creators who have in common a unique and deep understanding of wellness in every state of health.  It was formed to help marketers better understand how health & wellness decisions are made and discover the relevant roles they can play in consumer’s and patient’s lives. For more information visit  www.thewellatgsw.com   

About GSW Worldwide

GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in 18 major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information, visit http://www.gsw-w.com.

About inVentiv Health
inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to companies seeking to accelerate performance. inVentiv’s client roster includes more than 550 pharmaceutical, biotech and life sciences companies. With 13,000 employees in 40 countries, inVentiv rapidly transforms promising ideas into commercial reality. inVentiv Health Inc. is privately owned by inVentiv Group Holdings Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. For more information, visit http://www.inventivhealth.com.

 

                                                                        ###

06.30.11

GSW Worldwide Hires Senior Creative Leads for New York Office

Perlbachs and Capanear to Lead Agency’s Growing Renaissance

COLUMBUS, Ohio –June 30, 2011– GSW Worldwide, an inVentiv Health company, and one of the largest healthcare advertising agencies in the world, announced it has hired Susan Perlbachs and Nicholas Capanear to lead the creative department as executive vice president/executive creative directors (EVP/ECD) for the agency’s New York office.

According to Tammy Fischer, president of GSW Worldwide in New York, the addition of Perlbachs and Capanear strengthens the agency’s commitment to producing bold, smart creative ideas. “This was not about hiring just another creative director. This was the unique opportunity of bringing together two dynamic, highly-sought-after talents who have always wanted to work together, and turning them loose to let their experience and expertise take our clients’ brands to new levels. You can already see the impact.”

Perbachs and Capanear, who began work at the agency in April, will report to Fischer. They will be focused on leading the creative teams and providing the creative strategic direction for professional, device, DTC, and OTC healthcare marketing campaigns.

Ms. Perlbachs came to GSW Worldwide from Draftfcb Healthcare, where she was senior vice president (SVP/CD), and led the successful, award-winning professional and consumer launch of Cephalon’s Nuvigil. She worked on brands such as Relpax; the launch of the pediatric indication for Zmax, as well as the pre-launch on what was slated to be Boehringer Ingelheim’s first-to-market female sexual dysfunction drug, flibanserin, including the disease awareness documentary, The Art of Lost Desire, which won the Rx Club Award of Excellence.

Prior to Draftfcb, Ms. Perlbachs was group copy supervisor at Grey Healthcare Group where she managed brands such as Imitrex, Premarin and Prempro. She also brings extensive consumer creative experience, including Bridgestone and Firestone, Nivea, the Ad Council, Major League Baseball, and Sotheby’s.

With more than 12 years of award-winning advertising and marketing, Mr. Capanear intensifies the “nothing is impossible” energy at GSW Worldwide. Prior to GSW, he was SVP/CD at Sentrix Health Communications, a Sudler & Hennessey company, as well as posts at Harrison and Star, and Grey Healthcare Group. He has been the creative catalyst for megabrands such as Allergan’s Botox, GSK’s Advair, and Bayer’s OTC product Aleve. Mr. Capanear has notable, large-brand global experience, too, including franchise work for Bayer’s hemophilia division, Pfizer’s diabetes care, and Roche’s Pegasys.

In recognition of his outstanding efforts in advertising, he has received several industry awards including a 2011 Med Ad News nomination for best professional campaign and a 2006 Gold award for Pro Bono campaign of the year, along with two gold MM&M awards.

“This is not about hiring ‘What Has Been’ or even ‘What Is’,” said Bruce Rooke, GSW Worldwide’s Chief Creative Officer. “Susan and Nic are all about ‘What’s Next,’ and they literally do not stop until they and their growing pirate crew of multi-channel creatives and designers have found it.”

To bolster New York’s new creative duo and expand resources across GSW, the agency has hired 25 new employees ranging from design, project management, strategic planning and medical affairs.

“We are thrilled to have such an amazing group of new talent onboard,” Fischer said. “The general sense of passion and commitment for producing work that makes a difference will be an incredible asset to GSW Worldwide, and reinforces our drive to create real velocity for our clients’ brands.”

About GSW Worldwide

GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in 18 major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information visit http://www.gsw-w.com

05.02.11

GSW Worldwide Named “Most Admired Agency” by Med Ad News

Top Healthcare Agency Led Nominations with Six

Columbus, Ohio, April 25, 2011 –GSW Worldwide, an inVentiv Health company, and one of the largest healthcare advertising agencies in the world, has been named 2011 “Most Admired Agency” by Med Ad News, one of the leading publications in the healthcare marketing industry. The awards were presented last night in New York City at the annual Manny Awards, a competition that recognizes excellence among healthcare advertising agencies.

“We are honored to be named ‘Most Admired Agency’ by Med Ad News and recognized by our peers for such a coveted industry award,” said Phil Deschamps, president and CEO for GSW Worldwide. “It’s a privilege to work with such talented individuals whose passion, drive and commitment shine through day in and day out. To be part of an organization full of brand liberators is what makes GSW Worldwide such a special and exciting place to work.”

According to Med Ad News, candidates for Most Admired Agency were voted on by industry peers and Med Ad News staff based on the qualities they admire, such as management strength, vision, creative track record, and strategic thinking.

Along with its nomination for Most Admired Agency, GSW Worldwide received more nominations than any other agency this year including nominations in the following five categories: Most Creative Agency, Agency of the Year, Best Professional Ad Campaign (Dyax Kalbitor), Best Interactive Physician Campaign (Eli Lilly & Company diabetes), and Best Self-Promotion.

GSW Worldwide was named Med Ad News “Agency of the Year” in 2004 & 2007 and “Most Creative Agency” in 2006 & 2008.
About the Manny Awards

For more than 20 years, the Med Ad News Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications. On this special evening, more than 600 industry peers are anticipated to join Med Ad News in honoring winners in a range of award categories.

About GSW Worldwide

GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in 18 major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information visit http://www.gsw-w.com

03.30.11

GSW Worldwide Expands Health and Wellness Capabilities

Launches The Well @GSW to address consumers’ evolving approach to well-being

 COLUMBUS, Ohio –March 30, 2011– GSW Worldwide, an inVentiv Health Company and one of the largest healthcare advertising agencies in the world, today announced the launch of a new health and wellness capability called The Well @GSW.

The Well @GSW was formed to support brands and companies pursuing a position of relevance in health and wellness. It will focus on providing marketers with a deep understanding of every state of a consumer’s health and how wellness decisions are made.

“For pharmaceutical companies, consumer packaged goods, retail and government programs, we recognize that prevention and healthy behavior are a critical part of the new healthcare equation,” said Brian Heffernan, founding partner of The Well @GSW and chief marketing officer for GSW Worldwide. “The Well @GSW was created in part because we understand that in order to be effective, people need education, motivation and support beyond a doctor visit.” 

Recognizing an accelerated shift toward prevention and wellness brought on by a confluence of forces in the marketplace, The Well @GSW provides clients with a flexible service model that includes:

  • Counsel on strategic issues and program design by leveraging proprietary research, workshops and tools;
  • Content that goes beyond syndicated wellness information to curate and create original content of value to client stakeholders;
  • Communications to help clients tell their wellness story to consumers and to connect across stakeholders.

 The Well @GSW, which includes a staff of 50, draws upon the expansive healthcare expertise and communication resources of GSW Worldwide, leveraging the agency’s considerable depth of knowledge about changing market dynamics, including healthcare reform, new commercial models, and evolving consumer expectations that are putting increased pressure on companies to deliver more value to their customers.

The Well @GSW was founded on the basis that wellness is a choice an individual makes in any state of health. The team will include Pink Tank, specialists in understanding how women, the WellGuardians, make wellness decisions for themselves and their families.

“For the individual or family with no health concerns, wellness is the choice of better-for-you foods, exercise and behaviors that maintain and enhance the health they have,” said Marcee Nelson, founding partner and chief creative/content officer for The Well @GSW and founder of Pink Tank.

 ”For those looking to prevent a specific condition, it’s the choice to commit to optimistic actions that have no apparent immediate reward,” she added. “And for those in the midst of a health event, wellness is the choice to be the ‘well patient’ — to adhere to therapy and to do whatever it takes to have a positive physical, emotional and spiritual outcome.”

According to Heffernan, some of the key benefits for clients looking to apply a health and wellness lens to brands and companies include:

  • Strengthening brand and company Health & Wellness perceptions
  • Raising a brand’s profile and access to the healthcare community
  • Understanding how consumers choose their health pathway
  • Identifying the best way to communicate a brand’s story
  • Creating on-going relationships with health-conscious consumers and patients
  • Understanding how to best persuade consumers and patients to use a product regularly to improve their health

The Well will be led by an experienced team of founding partners that includes Heffernan and Nelson, as well as Scott Page, Managing Director; Jim Johnson, Director, Creative Innovation; and Gretchen Goffe, Director of Strategic Planning.

 Their combined experience includes leadership roles creating marketing communications for companies such as the American Diabetes Assn., Disney, Eli Lilly & Company, General Mills, Kraft Foods, Nestle, Procter & Gamble, Roche, Sanofi-Aventis, Susan G. Komen for the Cure, and Unilever.
The Well @GSW logo, photos and biographies of the founders are available upon request. For general information please visit www.thewellatgsw.com

About GSW Worldwide

GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in 18 major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information visit http://www.gsw-w.com            

###

01.14.11

GSW Worldwide Names Dan Smith President of Columbus Office

Agency EVP Takes Helm at Columbus Headquarters

COLUMBUS, Ohio –January 13, 2011– GSW Worldwide, an inVentiv Health company and one of the largest healthcare advertising agencies in the world, recently named Dan Smith president of its Columbus operations.

Mr. Smith brings vast experience to his new role at GSW Worldwide with 23 years in pharmaceutical marketing, advertising, and sales. Joining the agency ten years ago, Smith has successfully led a mix of business across the organization including overseeing several brands for Eli Lilly and Company, Lilly Corporate, TAP, Roche-HIV, and Xanodyne Pharmaceuticals. For the past two years, he also had been co-leading the Columbus office overseeing account and creative services.

“Dan’s leadership embodies the core values and behaviors of GSW Worldwide,” said Joe Daley, president of GSW Worldwide North American operations. “Under Dan’s leadership I anticipate that an already elite team becomes second to none in our industry; that our clients engaging with GSW in Columbus will recognize the experience as unrivaled in responsiveness, quality, and innovation.”

Prior to joining GSW, Smith worked for Boehringer Ingelheim, Roxane Laboratories Division (RLI), as director of marketing for palliative care and HIV products. He also served in various senior product management roles with Pharmacia/Upjohn and Bristol Myers Squibb.

In addition to Smith, two other executive promotions were announced in the Columbus office including Doug Mills to chief operating officer and Victor Zambrotta to executive vice president, head of client services. Previously, Mills served as executive vice president, account services where he led several key account relationships including Takeda, Genzyme and Eli Lilly and Company. Mr. Zambrotta, who previously served as senior vice president, group account director, will take leadership over the entire account services department in his expanded role.  Both have been with GSW Worldwide for more than 13 years.

About GSW Worldwide

GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in 18 major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information visit http://www.gsw-w.com            

###

11.17.10

GSW Worldwide Receives Top Honors at 2010 Rx Club Awards

GSW Worldwide Receives Top Honors at 2010 Rx Club Awards

Leading Healthcare Agency Earns Three Major Awards

Columbus, Ohio –November 17, 2010–GSW Worldwide, an inVentiv Health company, and one of the largest healthcare advertising agencies in the world, recently was honored at the 24th Annual Rx Club Awards, a premier competition honoring work in print, electronic media, and video in healthcare.  The awards were held on November 11th in New York City.

The Rx Club Awards provide an independent forum for the worldwide healthcare advertising community to exchange ideas, showcase their best creative projects, and bring forth innovative ideas in the expanding healthcare market place, keeping the industry on the cutting edge.  The show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit.

GSW Worldwide was honored with two gold awards, one for Dyax Corporation’s Kalbitor ‘When the Body Attacks Itself’ campaign and another for www.gsw-w.com, the agency’s website. GSW also took home a silver and several Awards of Excellence including:

–”When the Body Attacks Itself” campaign for Dyax Corporation’s Kalbitor

–”When the Body Attacks Itself” photography for Dyax Corporation’s Kalbitor

–”Able and Ready” print ad for Novartis Menveo

–”Adolescence is Tough” detail aid for Novartis Menveo

–Menveo “MPAK” kit for Novartis Menveo

–”What’s for Dinner” invitation for Trident

–”There has to be an Easier Way” internal GSW poster series

–”Lilly Oncology ASCO Teaser” for Eli Lilly and Company

–”Distance Challenge Extreme” website, in conjunction with The Navicor Group for Biogen Idec’s Synton

–”GSW Holiday Card” for GSW Worldwide

–”GSW Worldwide Web site” for www.gsw-w.com

–”Pink Tank Web site” for www.knowher.com

–”Welcome to the New Now” for GSW Worldwide Med Ad News submission

–”Brand Liberator” ad campaign for GSW Worldwide

About GSW Worldwide

GSW Worldwide is a full-service advertising agency that provides liberating ideas™ to pharmaceutical, biotech, and health-and-wellness clients through extensive resources in 18 major markets around the world. One of the largest healthcare advertising agencies in the world, GSW Worldwide creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. GSW Worldwide is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payors and consumers. For more information visit http://www.gsw-w.com