It’s OK, don’t panic—we won’t have to deal with any more passwords. Because I’m not talking about electronic connections. Many of us already have that base covered. We can point to e-mail, IM, texts, blogs, feeds, Facebook, Twitter, Foursquare, Linkedin, and many others. What I’m talking about is networking with other people face to face. And I realize this might be daunting for many of us, but it helps to be open to the possibilities. Let’s trust that we really can safely detach from our electronic screens for a little while and have meaningful conversations with people who can help us and grow us.
Networking—we’ve heard about it, and some of us even practice it. But I think we sometimes treat it the same way we treat the fine china in our cupboards. We know it’s there, we know it’s valuable, but we store it away most of the time—for any number of reasons. Then, on special occasions, we bring it out, make it sparkle, and make good use of it. Maybe we shouldn’t confine our networking in this way, restricting it to one “big” special purpose. Such as trying to move up within the organization (or out). Want to get promoted? Networking can help. But that’s a very narrow view of its potential.
Instead, consider networking on a continuing basis with smaller goals in mind. Aim for small victories. This can be helpful to you and your company. This is true even if we’re quite content to leave the corporate ladder-climbing to someone else. How so, you ask? In an article in the July-August 2011 issue of the Harvard Business Review, authors Rob Cross and Robert Thomas identify benefits of networking relationships as follows: they can help us get personal support, gain influence, reduce bias in our decision making, broaden our expertise, learn new skills, and find purpose and balance in our lives. I don’t know about you, but these sound like some exciting and worthwhile outcomes to me. Anyone think these benefits won’t lead to happier, healthier, and more-productive people?
The article presents study findings, questions to ask ourselves, networking dos and don’ts, and a process for developing a productive network. Although the ideas are slanted toward executive networking, there’s plenty of good advice for all of us. Such as:
- Size isn’t that important. The quality of the relationships is more important than having a large number of surface-level relationships
- Diversity is very important. Choose people at varying levels in the organization and in different parts of the organization; also include people outside the organization
- When you can, choose people with positive energy, people who are “enthusiastic, authentic, and generous.” Some of that good stuff is likely to rub off on you
- Avoid choosing people primarily because they’re a lot like you and so you’re comfortable with them; you want challenging talks and exposure to different points of view
- Choose people who have knowledge or a skill set that you lack; push yourself beyond your safety zone
- Select people who can provide one or more of the benefits listed above. In other words, match your contacts to your needs
Connecting in person and doing it regularly can generate rewarding payoffs. So if we think it’s something we can do that might help us, we should go for it. We really don’t have to wait for a special occasion to take networking out of our cupboards.
