As a creative person, letting others experience me through my creative expressions is a turn-on.  I mean that in the most Rated G way imaginable.  But it’s true. With every idea, ad, direct mail piece, or television commercial there’s a little bit of me right there, consciously trying to connect to you.

Are you doing the same with your brand?

It’s funny, but how many times during the course of your day do you spend thinking about how you will handle a certain situation, a conversation, an encounter?

What if he says this? What if they do that? What if med legal says no?

We really do think about it and even rehearse how we’ll present ourselves to get what we ultimately want.

What if you put the same amount of thought towards how your company and your products behave with your customers – who happen to be human?  Well, I think you might  get lucky.

I know he likes this…

They really respond when I do this…

I know what she likes, so….

Yes, it is a seduction. And if you don’t realize it, then let’s face it, you’ll be sitting alone Saturday night.

So my advice to all of you is to give of yourself. Learn what your customers like, want, or respond to. And then let them get to know you. Like you.  Even look forward to your every visit. Until just the mere glimpse of you brings a smile, an understanding, the feeling of a secret bond.

Because when you know and give someone what they really want, they often reciprocate.