Last month, I was walking into the office and happened to notice that the backseat of a co-worker’s car was filled with colorful arm and leg casts. I mean a lot of casts. I remember thinking, “Oh GSW–you are such an interesting place to work.” Recently, I discovered just what those casts were for, and it reinforced how proud I am to work for a company that is genuinely dedicated to bettering the lives of patients.
The casts were for the 2Million2Many campaign we recently launched with the National Bone Health Alliance (NBHA). For the past six weeks, we have worked with Orange Barrel Media to build Cast Mountain(pictured above); a 12-foot-by-12-foot sculpture representing 5,500 casts and weighing upwards of 2,500 pounds. Fifty-five hundred is just one day’s worth of the two million broken bones a year in the U.S. that are not accidents—they are signs of osteoporosis.
The goal is to “break” (clever wordplay) the stereotype that only old women get osteoporosis–and to drive consumers and healthcare professionals to be more adamant for osteoporosis screening deleted before after a broken bone. Pretty important stuff. Because one osteoporosis-caused break increases the chances of another—which could ultimately leading to a devastating hip fracture.
Wondering where all the casts came from? Some came from Orange Barrel East, and some came from the Ohio State University Orthopedics Department, which generously donated its time. Cast Mountain launched at the National Osteoporosis Foundation’s International Symposium on Osteoporosis, which took place April 25-28 in Orlando, Florida. For more information on Cast Mountain or to learn more about osteoporosis, you can go to 2million2many.org.