It’s social media week and we are celebrating at GSW Worldwide. All week long we will have content, contests and answers to your burning social media questions. As healthcare marketers, we know that engaging in social media amid Pharma’s regulated environment can be a challenge. We hope the activities we have planned will encourage you to interact with GSW on social media, and equally as important, we hope it helps you, as marketers, to be more knowledgeable on the topic. We encourage everyone to join in the conversation.

You can interact with us on Facebook, Twitter, iQ’s Twitter, Brand Liberator’s blog, iQ’s blog, iQ’s Youtube Channel, and  iQ’s Slideshare.

Here is a rundown of our week’s agenda:

Monday:

• Check out our hashtag #GSWsocial to keep up with all we are doing.
• Social Shareworthy: How to know if your product is ready for social media.

Tuesday:

• Why our employees <3 GSW! Check out our FB page to see why our employees love working at the world’s most award winning healthcare advertising agency.
• Social Shareworthy: How to address your promotional review committee’s concerns about social media.

Wednesday:

• Ask a question. Tweet/Facebook us a burning social media question that you have. We will have a panel answer it on Friday and will live-tweet the answers.
• Social Shareworthy: What does a social media campaign really look like?

Thursday:

• Guess the Heartrate. One of our employees will test out an app that claims it can test your heartrate. Play the guessing game to see if you can beat the app!
• Social Shareworthy: How many brands are turning health and wellness technology into a social experience?

Friday:

• Live-tweeted panel: get your social media questions answered from 3PM-4PM.
• FDA Guidance: Get an in-depth look at the newly released social media guidelines from the FDA and what it means for you.

So join us in celebrating social media week!