Comments on: New Year, New You, New Fave Brand http://www.gsw-w.com/blog/2012/01/25/new-year-new-you-new-fave-brand/ Just another WordPress weblog Thu, 26 Apr 2012 15:24:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Gretchen http://www.gsw-w.com/blog/2012/01/25/new-year-new-you-new-fave-brand/comment-page-1/#comment-6833 Gretchen Thu, 26 Jan 2012 14:51:31 +0000 http://www.gsw-w.com/blog/?p=412#comment-6833 Thanks, Tyler. Theses are actions of a Health Hero - a brand who has defined their role as part of a larger health and wellness strategy. We love to see brands who commit to the whole move- continuing to serve consumers beyond a single promotion or channel. Any examples from the digital world you could share? Thanks, Tyler. Theses are actions of a Health Hero – a brand who has defined their role as part of a larger health and wellness strategy. We love to see brands who commit to the whole move- continuing to serve consumers beyond a single promotion or channel. Any examples from the digital world you could share?

]]> By: Tyler Durbin http://www.gsw-w.com/blog/2012/01/25/new-year-new-you-new-fave-brand/comment-page-1/#comment-6832 Tyler Durbin Thu, 26 Jan 2012 04:37:58 +0000 http://www.gsw-w.com/blog/?p=412#comment-6832 Really nice post, Gretchen. Love what Tyson is doing.... What do we call this type of marketing/branding? It's not exactly "cause marketing" because it's not tied to charitable aspect...but there is a healthy 'cause' behind the idea. Thoughts? Really nice post, Gretchen. Love what Tyson is doing….

What do we call this type of marketing/branding? It’s not exactly “cause marketing” because it’s not tied to charitable aspect…but there is a healthy ’cause’ behind the idea. Thoughts?

]]> By: Mark Stinson http://www.gsw-w.com/blog/2012/01/25/new-year-new-you-new-fave-brand/comment-page-1/#comment-6831 Mark Stinson Thu, 26 Jan 2012 00:33:42 +0000 http://www.gsw-w.com/blog/?p=412#comment-6831 These cases are good examples of brands that shift from just "knowledge" to "practice." In other words, they show us how to put into action what we know we should do. These cases are good examples of brands that shift from just “knowledge” to “practice.” In other words, they show us how to put into action what we know we should do.

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