There was a time when “information graphics” or “data visualization” were considered stiff, boring terminology brought to us mainly by our IT teams. But today, the term infographics has a completely different appeal to those of us who get excited about useful info that looks pretty. Suddenly this buzz word (thanks to marketers for coining the phrase) coupled with our changing consumer expectations is shining a brand new light on the cool combination of design, content and knowledge otherwise known as INFOGRAPHICS. They’re popping up everywhere these days. And let’s face it, when you’re browsing the Web for quality information, it’s pretty exciting to come across one that’s well done.
INFOGRAPHICS stand out to an overwhelmed info seeker. They present a wow-factor snapshot of information in a visually appealing, easily digestible and consumable way. In a society where information overload is dominating audiences around the world, what better way to present information that’s relevant to the end-user?
On “PR meets Marketing” there are examples of how limiting INFOGRAPHICS use to summarizing key figures or information of interest to your audience is a key factor:
So why do we love them?
- It makes information fun and easy to consume. We love quick, digestible morsels of information. When it’s designed nicely, that’s icing on the cake. And in this environment, standing out in the crowd is more crucial than ever before.
- It transitions data into visual creativity. And who doesn’t like a pretty picture?
- It provides a perfect platform for engagement. We have a lot to say. So does everyone else. This platform draws attention quickly and engages the reader with information that’s interesting and useful and much more inclined to connect with someone who shares similar interests.
- It synthesizes information like no other. When we’re overwhelmed with information we tend to jump around from site to site and often abandon our original fact finding mission. Infographics make it easy to stay focused.
- Its content focused. Often we want information about a topic that’s relevant to us, not watered down with brand messages. Infographics lay out only the most important facts.
Despite being around for years, INFOGRAPHICS can be a real game changer for marketers who are interested in providing quality content.
The rise of the infographic continues as this buzz study demonstrates it’ growth since 2008:
Let’s face it we’ve never had more information at our disposal. It’s a crowded marketplace. How can we consume it all, much less the relevant information? Do you or your organization use infographics? What are some of your favorites?