(Co-published at WhatsYourDigitaliQ.com)

My inbox was overflowing last week with great finds from my colleagues and friends. Here are four of the best to start the week:

Facebook: The Movie

This is how it happens: You invent something amazing. You fight along the way. You get a little rich, a little too fast and act like a fool with your money. You get everything figured out. And, just then – they make a movie about your bumpy road to getting there. The Apple founders had Pirates of Silicon Valley and now the original Facebook friends have The Social Network.

The movie itself isn’t the big deal, though; it’s the trailer. Check it out – a seamless blend of entertainment and advertisement; an excellent example of a new generation of ads that are at once more native and more culturally resonant:

If you’re following Facebook trends, also check out As Facebook Users Die, Ghosts Reach Out from this weekend’s NYTimes. Incredible new challenges for social networks to address.

(Thanks to Tim Ryan)

An Empathetic Website

How many healthcare websites have you visited with patient testimonials? 50? 100? And, how many of those have felt real and human to you (vs. edited within an inch of their lives)? I’m guessing it’s a pretty tiny number.

MSLivingWell is one website that really held the line – the stories there are delivered in a truly creative way and are so real and honest that you get caught up in them. Click Watch Carrole’s Story on the right for a great example.

(Thanks to Sean Cowan)

New Knowledge About Nurses

Our well-financed friends over at Manhattan Research just released another fantastic report: Taking the Pulse Nurses. One of their analysts – Maureen Malloy – wrote a summary for MedAdNews.

A couple of highlights:

• More than 80% of online nurses direct patients to health-related websites for additional information
• Additionally, nurses impact patient healthcare decisions. A majority of online nurses report that they are influential over their patients’ adherence to treatment regimens
• The majority of nurses online for professional purposes use the Internet multiple times throughout the workday, with the uptake of smart mobile devices fostering an “always on” culture in the medical field
• Nearly 90% of online nurses have visited a pharmaceutical, biotech, or device corporate or product Website in the past year, with Merck and GlaxoSmithKline leading the pack in terms of visitation

Today, few healthcare and pharma websites contain nurse-specific content. Is it time for that to change?

(Thanks to Tyler Ransburg)

AstraZeneca TWEETS

In the category of “I didn’t know we could do that!” comes this great find from fellow blogger Jon Richman. In his mini-white paper 10 Things I’d Like to Start Hearing About Pharma Social Media, Jon shares this very cool search and response Twitter campaign by AstraZenaca:

The brand listens for people with complaints about its products and then directs them to its customer service line to find help. Great way to show you’re listening and find new ways to use big investments (like a call center)

(Thanks to Dawn Marinacci)