GSW Worldwide

  • GSW Honored by Med Ad News

    When we help brands connect with the human experience
    of healthcare, patients, HCPs and clients notice the difference. Turns out our peers do, too.

  • Creating a Knee Movement

    There's more than one kind of knee replacement system. For Stryker, GSW created a national print, online and broadcast campaign — and an integrated HCP campaign — that translates the engineering beauty of a single-radius knee into a simple, everyday reminder that circles are the geometry that keeps us moving.

    Best Consumer Campaign

    Best Interactive Patient Campaign

    Best Medical Device Campaign

  • Head-to-Head-to-Head Gaming

    The science of bacterial infection provides the platform for a unique gaming experience we built for Gilead Cayston. The four-person competition takes place on a multi-touch screen that measures more than 100 inches — one of the largest in the world.

  • The Ultimate User Experience

    The right healthcare experience can make or break a patient’s success. We’re out to prove it with the Health Experience Project. HxP is gathering the best examples, most insightful research and boldest ideas behind the kinds of healthcare experiences that change outcomes for the better. Take part in the conversation at the HealthExperienceProject.com.

  • Celebrity Voice Over

    For the Med Ad News Manny Awards black-tie event, we created a series of seven bumper videos that introduced our agency nominations by leveraging our unique celebrity connections. Agency nomination videos were voted on during the event via texting, resulting in our fourth — and least expected — Manny Award of the evening.

    Best Manny Video

Blogs

Impactful ways to share your agency’s POV

Published by Dawn Marinacci on November 29, 2012

Agencies are always looking for new ways to share their points of view (POV). Marketers are racing t... [Read more]

Lessons learned from “health economic” claim violation letters

Published by Mark Stinson on November 16, 2012

As we have been actively developing brand strategies for 2013, a common theme has been to strengthen... [Read more]

Thoughts from PivotCon 2012

Published by Digital and Social Media on October 24, 2012

Written by Shawna Polivka It’s a fact: Consumers are heading to the Internet to discuss produc... [Read more]

Newsroom

04.26.13

GSW Fueled by Blue Diesel Honored by Med Ad News

GSW Fueled by Blue Diesel Honored by Med Ad News Agency Receives Multiple Awards for Stryker’s... [Read more]

04.25.13

GSW Launches Health Experience Project

  GSW Launches Health Experience Project  Collection of Examples, Research and Ideas... [Read more]

04.10.13

GSW Fueled by Blue Diesel Brings Home Gold at DTC National Awards

GSW Fueled by Blue Diesel Brings Home Gold at DTC National Awards Agency wins Gold, Silver and Bronz... [Read more]

04.05.13

New Survey Reveals Insights on Communicating with Non-Physician Prescribers

New Survey Reveals Insights on Communicating with Non-Physician Prescribers 350,000 practicing NPPs... [Read more]

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